#92 - 17.04.2024 18:00

#92: Personal branding in IT

Personal branding in IT is still a rather exotic topic, with many misunderstandings associated with it. During the speech, our guest will try to dispel them by explaining what a personal brand basically is and how it differs from celebrity. He will also talk about what building a personal brand is. Understanding these two issues will be essential to understanding why to invest time and often money in developing a personal brand when working in IT.

We will look at the many benefits that accrue to strong personal brands in IT. We’ll touch on threads related to work, a raise, but also earning knowledge, influence or recognition. With these foundations in place, we will move on to the process of building a personal brand, from understanding why we want to do it, to defining the group we want to reach with our brand message and selecting the appropriate means to ensure that the message successfully reaches the defined group of people.

During the talk, Christopher will also answer two common concerns related to personal branding in IT: whether it makes sense to do it for juniors and whether it’s worth the effort when working as a full-time employee. He will go on to present the most common mistakes he observes for people building a personal brand in Poland, and give examples of people who do it well and are worth following.

The meeting will end with a question and answer session.

Krzysztof Kempiński

He has been involved in the IT industry since 2005. He has held various roles, from programmer, team leader to CTO. He co-managed a software house specializing in web applications. He is the creator of the podcast “Let's talk about IT” in which he interviews specialists in their fields. He shares his knowledge by speaking at conferences and posting on social media. He is the author of the book “Personal Brand in IT.